Mr Goh Tong Tor (Goh Ah Kow) was born in a not well-to-do family. At a very young age, he had worked in the fruits wholesaler and rubber tapping industry, before switching to become a salesman in one of the local coffee factories. He is a very honest and sincere person, who is always readily helping his friends in need whenever possible. This made him a very well-liked person and respected by many.

Having a great passion for coffee, he has a dream of setting up his own business. To fulfil passion, he made a bold decision to resign from his job as a salesman of twelve year and pursuit his dream. However, things did not turn out smoothly as planned and was jobless for a period of time.

This did not stop him from his dream. Through the help of his friends, he managed to raise enough business capital to start his coffee business, Kluang Coffee Powder Factory, in 1966. With his insistence of using ingredients of highest quality, coupled with his special roast, business started to grow through word-of-mouth to become one of the top coffee wholesalers in Kluang. This also earns him the title as ‘Kopi Kow’ in the region.